Campaign Evaluation

SOCIAL MARKETING AND PUBLIC AFFAIRS

Finance
Gomez Research has a proven track record evaluating the impact of social marketing and public relations campaigns. In addition to working with our clients during message development to ensure that communication strategies are on-target, we also evaluate the end result of campaigns by tracking changes in attitudes and behaviors over time. We usually conduct a pre-test before the launch of the campaign and a follow-up survey 12 to 24 months later. We have conducted campaign evaluations for numerous state and local agencies and adhere to the highest industry standards for sampling and statistical reliability.



    Our campaign evaluation services enable clients to:
  • Track public exposure to print, radio, television advertisements and other communication materials
  • Measure public understanding and recall of the intended message
  • Measure changes in public behavior over time
  • Identify differences by language spoken, gender, and other demographic characteristics
  • Identify ways to improve the campaign effort



Request an online bid at: sophia@gomezresearch.net
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